Portfolio - eCommerce

Sidecar - Multiple Email Templates

TL;DR Project Summary:

The Business Ask:

"Create six different eCommerce trigger email templates (e.g. abandoned cart, coupon, weekly deals, etc.), which can be reused for multiple retailers."

What I Did:

  • Content Strategy
  • UI Design
  • Style Guide Creation

3 Things I Learned:

This intensive email marketing project taught me all about Trigger Emails and their impressive open rate. (Why do businesses still not know this??)

Coupons last longer than you think. People often redeem them months after they get the email.

The Tech Team needed detailed style guides for HTML coding. It took days to create, and thinking back on it, I feel even more grateful for tools like Zeplin and Invision Inspect.