Sidecar - Email Templates (Trigger & Marketing)
Summary:
Company and Year: Sidecar Email Marketers
Product: Email marketing platform
My Role: Senior UI Designer
Tools: Photoshop (design), InDesign (Style Guide)
Deliverables: Multiple responsive email design templates
The Business Ask:
"Create multiple eCommerce email templates which can be used for multiple retailers, and multiple product types. These emails should be both trigger and campaign based, and should include templates for Abandoned Cart, Weekly Coupons, Purchase Confirmation and Registration Onboarding."
What I Did:
- Content Strategy
- Email UI Design - multiple email template types
- Style Guide Creation
Email Designs:
3 Things I Learned:
- This 2011 email marketing project taught me all about Trigger Emails and their impressive engagement rates.
- Coupons last longer than you think. People often redeem them months after they get the email.
- The Tech Team needed detailed style guides for HTML coding. It took days to create, and thinking back on it, I feel even more grateful for tools with code inspection features like Figma, Zeplin and Invision.