UX & UI Design

UX Research & Strategy

Protoyping & User Testing

Skills & Expertise

UX Research:

  • User/Business Stakeholder Interviews
  • User Persona Creation
  • Use Case & Task Flow Creation
  • Customer Journey documentation
  • Feature Prioritization for Lean MVPs
  • End User Test Script writing and End User Testing (remote and live)
  • Clear, consistent reporting on all UX research activities

UI Design:

  • Responsive website design (Sketch, UXD, Photoshop, whatever)
  • Mobile/Tablet app design
  • Clickable prototypes of wireframes or of designs (Invision, Webflow)
  • Agile team design support (filling UI needs or suggesting new features to the Product Owner)
  • Design System approach to establish consistency and support of enterprise based CMS platforms

UX Strategy & Guidance:

  • KPI focus on all activities, for myself and for the teams I work with
  • Design and UX stewardship provided through all project phases with all teams involved
  • Constant education and empowering of management and product teams on best UX practices
  • Post-project success measured with Behavioral Analysis tools like Mouseflow & Hotjar

Recent Projects

View more portfolio and case studies

Recent UX Projects

On all projects below, I worked as a "UX & UI Team Of One".

Although it's best to have teams of specialists working together, I often find myself on teams that don't have that staff. Fortunately, I have experience as a UX Strategist, UX Researcher and Visual UI Designer too. Yes, I'm one of those "unicorn people". (Really!) We're rare, but we do exist. And we're super handy to have around. ;)

Project Type


Clinical Reference Publisher*

Business Request


Mobile App Design

  • UX Strategy, Personas, Task Flows, Feature Prioritization
  • Wireframes & Low Fidelity Prototypes
  • High Fidelity Prototypes
  • End User Testing on mobile devices
  • Management reporting
  • Features broken into Agile Sprint User Stories (PBIs), and Design QA through Development

"Turn the website into a mobile app."

  • Analysis of Search Logs to determine search behaviors, of Competitors to meet industry expectations, and of UX Patterns
  • End User Interviews
  • Presentation of UX research results to several Management & Technical Teams across the company
  • Leadership of multi-team task force to implement changes
  • UI Design Improvements
  • Low & High Fidelity Prototyping
  • End User Validation

Medical Publisher*

CMS-Based Website Redesign & Design System Creation

"Redesign the core templates used by 300 online medical reference websites."

  • Extensive requirements gathering phase (interviews, analysis, strategy, technology survey, etc.)
  • Analytics tools analysis for feature prioritization (Mouseflow)
  • UI Design
  • High Fidelity Prototyping
  • End User Interviews (in progress)
  • End User Testing (in progress)
  • Design broken into Sprint-Friendly features for Offshore team

Platform Search Feature Improvement

"Our users say search is awful. Fix it."

Wolters Kluwer Health

* I'd be happy to provide more information in person, but can't give public company details here, because these projects are still in progress.

Brand Experience

Recent UX Case Studies

Additional details about these (and additional) UX Case Studies can be provided through email, as many of them are not yet live..

Project Type


Lippincott Publishing

Business Request


Mobile App Design

Business/End-User Requirements Gathering
End User Surveys and Interviews
Analytics Analysis
Competitive UI Analysis
Visual Design
High Fidelity Prototyping (incl. animation)
End User Testing
Design features & Functionality delivered as Agile/Sprint-level User Stories (PBIs)

"Create a website to feature creative film work of BBC Director"

"Turn the book into an app"

"Redesign the core templates of 300 medical journal websites, each with their own branding."

Lindy Heymann, Director

Requirements Gathering
Branding & Visual Design
Low Fidelity Prototyping
Remote End User Testing

Wolters Kluwer Health

CMS Platform Design System Creation

"Create a website to feature, and host, the short film."

Sponge Films

Competitive UI Analysis
Industry Research
Visual Design
Front-End Development (using Webflow)

Competitive UI Analysis
Industry Research
Visual Design
Front-End Development

Design & Low Fidelity Prototyping

  • Sketch
  • Photoshop
  • I've also tried out Adobe XD, Invision Design Studio & Figma (it's best to be open minded, because these tools are in flux)

Analysis & Improvements

  • User Behavior Analysis: HotJar, MouseFlow, CrazyEgg
  • User Validation Platforms: Validately, UserTesting.com, Lookback.io
  • Inbound Email Reporting: MailChimp, Marketo

High Fidelity Prototyping

  • Invision
  • WebFlow (creates HTML prototypes)
  • Principle (for animations)

UX Research & Strategy

  • End User Testing  (Validately, UserTesting.com, Skype/Facetime)
  • Mouseflow & Hotjar (user-intercept surveys, user recruiting)
  • Excel and Powerpoint and other business software, depending upon the project

UX & UI tools to fit every project

Just like a kid with building blocks, UX and UI Designers have an amazing selection of tools to drive product design. Here's a few that I've used:

Discover, Measure, Learn

Being a UX/UI designer today is better than ever before.

That's because Design truly isn't just about the visuals. It's about how the UI works. Which is a thing we can know now, because UX/UI Designers are officially invited to the "desire, measure, improve" party.

If you can't present your results, your research doesn't matter.

I'm sorry to say this... But Excel Spreadsheets and Powerpoint Presentations are a fact of a Designer's life.

All of your wonderful UX research won't matter, if you can't effectively show management it's even happening.

All of your beautiful UI designs will be in vain, if you can't communicate the logic and vision behind it to your peers.

Being talented and thorough isn't enough. You need to know how to speak the language of business. Only then can you deliver the best product possible.

I wasn't always a Designer.
And that's a good thing.

Who asked you to...?

Random thing I did:

What I learned, was...

Why did they exactly...?

Diversity of work makes a person adaptable. And I've done a lot of adapting. ;) In past jobs, I've worked as a German Translator, a Customer Support Manager, a Corporate Trainer, an Event Planner, a Technical Documentation Writer, a Podcast Producer, and even a Mime Wrangler*.

Trained 300 Hostile Salespeople (at one time) on some truly awful in-house Customer Support software

An international software company, because I worked in Corporate Training and Documentation at the time.

Our Sales Team needed to know how to enter bugs for their customers. I was on the training team at the time. And I drew the short straw.

Set up a photography studio in an unused agency broom closet

Campbell's Soup Company, the client of the Agency where I worked.

You can shoot shockingly high quality photos using 3 attic clamp lights from Home Depot, 2 card tables from Target, and 1 big piece of white paper from the Dollar Store.

1) Always keep a local video recording of your demo on your laptop (we lost internet 2 minutes into the presentation)
2) Doing stand-up comedy - while expressing empathy to your audience - is remarkably effective, and
3) You will get wild applause if you end your presentation early to let people get a head start on the lunch buffet.

To take pictures of cans of soup and salsa, of course

Spent 3 days telling construction workers where to park scissor lifts at the Frankfurt Auto Show.

A Lighting Design Company, where I was interning as a Translator during college.

Well who else was going to tell them?  The Lighting Designers who the company sent to Germany with me only knew how to say "bier". That wasn't helpful.

1) The German you learn in school doesn't include "drill bit" or "torque converter" or even "scissor lift". Back then I didn't have Google Translate. So that was fun.
2) Driving a scissor lift is actually really easy.
3) Frankfurt is a lot like Cleveland.

* If you want to know about the mimes, you're going to have to talk to me. Writing about it just doesn't do the story justice.

Agile teams, Kanban teams, whatever the teams.

I'm adaptable to whatever environment you have, from years and years of working with every company type and size imaginable.

Because I speak Programmer, Tech teams like me. I know how to help them out.

Client Experience

Pharma & Healthcare

  • Fujirebio Diagnostics
  • Hepatitis B Foundation
  • Johnson & Johnson
  • Merck
  • Ortho Clinical
  • Wolters Kluwer


  • ASI Publications
  • Lippincott eJournals
  • Rittenhouse R2 Library


  • Commerce One
  • Fleet Financial
  • Fusura Insurance
  • GMAC Mortgage
  • Pitcairn Trust


  • Axiom Education
  • Labels for Education
  • Lippincott DocuCare
  • Proscape Technologies


  • Columbia Tristar
  • Sony Pictures Classics
  • Sponge Films
  • Warner Bros.



  • Fiberlink
  • ICT Technology
  • Knowlogy Internet
  • Motorola

eCommerce & CPG

  • Albee Baby
  • Attends
  • Bindertek Office Supply
  • Campbell's Soup
  • Dean's Dips
  • Lenox Crystal
  • Pace Salsa
  • Peppridge Farms
  • Pierre Fabre Cosmetics
  • V8 Drinks