Product Design

UX Strategy & Research

Visual Design & Prototyping

Skills & Expertise

UX Research:

  • User/Business Stakeholder Interviews
  • User Persona Creation
  • Use Case & Task Flow Creation
  • Survey Creation and Analysis
  • Feature Prioritization for Lean MVPs
  • End User Test Script Writing and End User Testing (remote and live)
  • Product Team presentations and training on results of UX research

Visual UI Design:

  • Responsive website design (Sketch/Adobe XD primarily, Photoshop, Figma, etc. also)
  • Native Mobile app design
  • High-fi and low-fi prototypes of wireframes (Invision, Webflow)
  • Agile Product Team UX leadership and UX roadmapping support
  • Design System creation, usage, standardization across teams

UX Strategy:

  • KPI and UX deliverable focus on all activities
  • Design and UX leadership provided through all project phases with all teams involved
  • Constant education and empowering of  product teams on best UX practices, and involving them in UX research initiatives
  • Post-project success measured with Behavioral Analysis tools like Pendo, Mouseflow or Hotjar

Recent Projects

View more portfolio and case studies

Recent UX Projects

On all projects below, I worked as a "UX & UI Team Of One".

Although it's best to have teams of specialists working together, I often find myself on teams that don't have that staff. Fortunately, I have experience as a UX Strategist, UX Researcher and Visual UI Designer too. Yes, I'm one of those "unicorn people". (Really!) We're rare, but we do exist. And we're super handy to have around. ;)

Project Type


Clinical Reference Publisher*

Business Request


Mobile App Design

  • UX Strategy, Personas, Task Flows, Feature Prioritization
  • Wireframes & Low Fidelity Prototypes
  • High Fidelity Prototypes
  • End User Testing on mobile devices
  • Management reporting
  • Features broken into Agile Sprint User Stories (PBIs), and Design QA through Development

"Turn the website into a mobile app."

  • Analysis of Search Logs to determine search behaviors, of Competitors to meet industry expectations, and of UX Patterns
  • End User Interviews
  • Presentation of UX research results to several Management & Technical Teams across the company
  • Leadership of multi-team task force to implement changes
  • UI Design Improvements
  • Low & High Fidelity Prototyping
  • End User Validation

Medical Publisher*

CMS-Based Website Redesign & Design System Creation

"Redesign the core templates used by 300 online medical reference websites."

  • Extensive requirements gathering phase (interviews, analysis, strategy, technology survey, etc.)
  • Analytics tools analysis for feature prioritization (Mouseflow)
  • UI Design
  • High Fidelity Prototyping
  • End User Interviews (in progress)
  • End User Testing (in progress)
  • Design broken into Sprint-Friendly features for Offshore team

Platform Search Feature Improvement

"Our users say search is awful. Fix it."

Wolters Kluwer Health

* I'd be happy to provide more information in person, but can't give public company details here, because these projects are still in progress.

Brand Experience

Recent UX Case Studies

Additional details about these (and additional) UX Case Studies can be provided through email, as many of them are not yet live..

Project Type


Lippincott Publishing

Business Request


Mobile App Design

Business/End-User Requirements Gathering
End User Surveys and Interviews
Analytics Analysis
Competitive UI Analysis
Visual Design
High Fidelity Prototyping (incl. animation)
End User Testing
Design features & Functionality delivered as Agile/Sprint-level User Stories (PBIs)

"Create a website to feature creative film work of BBC Director"

"Turn the book into an app"

"Redesign the core templates of 300 medical journal websites, each with their own branding."

Lindy Heymann, Director

Requirements Gathering
Branding & Visual Design
Low Fidelity Prototyping
Remote End User Testing

Wolters Kluwer Health

CMS Platform Design System Creation

"Create a website to feature, and host, the short film."

Sponge Films

Competitive UI Analysis
Industry Research
Visual Design
Front-End Development (using Webflow)

Competitive UI Analysis
Industry Research
Visual Design
Front-End Development

Design & Low Fidelity Prototyping

  • Current: Sketch, Adobe XD
  • Past: Photoshop
  • Future: Constantly experimenting with other tools, because there isn't "one tool to rule them all" anymore, there's just "the right tool for that project/team/moment.

Analysis & Improvements

  • User Behavior Analysis: Pendo, Mouseflow, HotJar
  • User Validation Platforms: UserZoom,
  • Inbound Email Reporting: MailChimp, Marketo
  • User Surveying: SurveyMonkey, SurveyGizmo

High Fidelity Prototyping

  • Invision
  • WebFlow (ULTRA-high prototyping tool that generates HTML)
  • Principle (for animations)

UX Research & Strategy

  • End User Testing  (Validately,, Zoom/Facetime)
  • Pendo, SurveyGizmo, SurveyMonkey, Mouseflow & Hotjar (user-intercept surveys, user recruiting)
  • Miro, Confluence and Jira to document UX initiatives and tie to product team roadmap and UX roadmap

UX & UI tools to fit every project

Just like a kid with building blocks, UX and UI Designers have an amazing selection of tools to drive product design. Here's a few that I've used:

Discover, Measure, Learn

Being a Product Designer today is even better than ever before.

That's because even senior leadership now knows that Design truly isn't just about the visuals. It's about how the UI works. And thank heavens we have a multitude of tools and processes to measure what we do, to ensure that UX/UI Designers remain officially invited to the "desire, measure, improve" party.

If you can't present your results, your research doesn't matter.

I'm sorry to say this... But giving presentations is a fact of a Product Designer's life.

All of your wonderful UX research won't turn into actual dev work, if you can't effectively show management why it matters, and how it helps your users (and the business!)

All of your beautiful UI designs and prototypes will be in lost to the ages, if you can't communicate the logic and vision behind it to your peers (and the wallet-holders).

Being talented and thorough isn't enough! You need to know how to speak the language of business. Only then can you ensure your end users get the best product possible.

I wasn't always a Designer.
And that's a good thing.

Who asked you to...?

Random thing I did:

What I learned, was...

Why did they exactly...?

Diversity of work makes a person adaptable. And I've done a lot of adapting. ;) In past jobs, I've worked as a German Translator, a Customer Support Manager, a Corporate Trainer, an Event Planner, a Technical Documentation Writer, a Podcast Producer, and even a Mime Wrangler*.

Trained 300 Hostile Salespeople (at one time) on some truly awful in-house Customer Support software

An international software company, because I worked in Corporate Training and Documentation at the time.

Our Sales Team needed to know how to enter bugs for their customers. I was on the training team at the time. And I drew the short straw.

Set up a photography studio in an unused agency broom closet

Campbell's Soup Company, the client of the Agency where I worked.

You can shoot shockingly high quality photos using 3 attic clamp lights from Home Depot, 2 card tables from Target, and 1 big piece of white paper from the Dollar Store.

1) Always keep a local video recording of your demo on your laptop (we lost internet 2 minutes into the presentation)
2) Doing stand-up comedy - while expressing empathy to your audience - is remarkably effective, and
3) You will get wild applause if you end your presentation early to let people get a head start on the lunch buffet.

To take pictures of cans of soup and salsa, of course

Spent 3 days telling construction workers where to park scissor lifts at the Frankfurt Auto Show.

A Lighting Design Company, where I was interning as a Translator during college.

Well who else was going to tell them?  The Lighting Designers who the company sent to Germany with me only knew how to say "bier". That wasn't helpful.

1) The German you learn in school doesn't include "drill bit" or "torque converter" or even "scissor lift". Back then I didn't have Google Translate. So that was fun.
2) Driving a scissor lift is actually really easy.
3) Frankfurt is a lot like Cleveland.

* If you want to know about the mimes, you're going to have to talk to me. Writing about it just doesn't do the story justice.

Agile teams, Kanban teams, Waterfall teams, whatever the teams.

This UX Designer is extremely Jira Friendly, because experience has taught me that more transparency is a good thing. Product teams need to understand what we do. Integrating UX with our Agile boards, and including our UX Roadmaps into Confluence, helps to get that done

I'm also a Creative Technologist, which means I can speak fluent FrontEnd Developer and Programmer. Tech teams like me. I know how to help them out.

Client Experience

Pharma & Healthcare

  • Elsevier Health
  • Hepatitis B Foundation
  • Johnson & Johnson
  • Merck
  • Ortho Clinical
  • Wolters Kluwer Health


  • ASI Publications
  • Lippincott eJournals
  • Rittenhouse R2 Library


  • Commerce One
  • Fleet Financial
  • Fusura Insurance
  • GMAC Mortgage
  • Pitcairn Trust


  • Axiom Education
  • Labels for Education
  • Lippincott DocuCare
  • Proscape Technologies


  • Columbia Tristar
  • Sony Pictures Classics
  • Sponge Films
  • Warner Bros.



  • Fiberlink
  • ICT Technology
  • Knowlogy Internet
  • Motorola

eCommerce & CPG

  • Albee Baby
  • Attends
  • Bindertek Office Supply
  • Campbell's Soup
  • Dean's Dips
  • Lenox Crystal
  • Pace Salsa
  • Peppridge Farms
  • Pierre Fabre Cosmetics
  • V8 Drinks