Pocket Medicine - Native Mobile App
Summary:
Company and Year: Wolters Kluwer Health (2019)
My Role: Senior UX & UI Designer
Tools: Sketch (design, wireframing), Invision (prototype)
Deliverables: Research strategy, various discovery artifacts, wireframes, user interview scripts, clickable prototype
The Business Ask:
"Turn a small pocket-sized book listing shorthand of clinical specialist reference information into a native mobile app."
What I Did:
- Primary use case investigation, persona identification, and content ingestion survey, to identify MVP and post-MVP feature set
- Created Lean Project Plan and managed all phases with product owners
- Created wireframes, designs, and a clickable Invision prototype which could be tested on a mobile device
Designs and Process:
3 Things I Learned:
"Turn the book into an app" requires understanding why people use the book, and might prefer a book to an app. We user tested the book as well as the clickable prototype and learned some surprising things.
Engaged, UX-positive product people are the best. The product owner for this book wanted to learn how to run user interviews, and wound up conducting several.
If you're replacing a tangible thing in the real world, you need to dig deep into the "why" of use, because use cases may not be what you think.