Phoniture Speaker - Online Store
TL;DR Project Summary:
Company: Phoniture
Date: 2013
My Role: Strategist; Copywriter; Senior UX & UI Designer
Working as: Freelance Contractor (as New Leaf Interactive LLC)
Tools Used: Photoshop (Design)
Deliverables: 8 Responsive eCommerce Designs; Copydeck for website content
The Business Ask:
"Create an online store for our product."
What I Did:
- Strategy
- Copywriting
- UX & UI Design
- Art Direction of Photo Shoot
3 Things I Learned:
It's faster and cheaper to hire a photographer and schedule a photo shoot than it is to photoshop the product into expensive stock photography.
This was the first time I charged for copywriting services. I of course change copy for design purposes (UX Writing), but in this case I created the entire copy deck.
Third party Marketing platforms were integrated, and also required designs. That way the cute little "hello bar" at the top also looks like it belongs to the tiny little couch speaker.
