Moll Desks - Online B2C eCommerce Store & Emails
Summary:
Company and Year: Moll Desks (2013)
Product: Moll Desks responsive website on a B2C eCommerce CMS Platform (Yahoo! Stores)
My Role: Strategist; Senior UX & UI Designer
Tools: Photoshop (design), Constant Contact (email marketing)
Deliverables: Responsive website designs (10+ templates); Responsive emails (trigger + marketing)
The Business Ask:
"Create a responsive Yahoo!Store design for the US retailer of Moll Desks, along with associated trigger and marketing emails."
What I Did:
- Designed multiple page templates for the online store, including: Homepage, Product Item page, Category page, Cart check-out flow
- Designed and coded multiple trigger emails and marketing emails
- Sending and analytics monitoring of emails, in order to improve designs
Designs:
3 Things I Learned:
- This was my first responsive website project (2013), which had so many lessons that I'd need to create another website to list them all.
- Selling a $1,200 desk online ain't easy. To increase conversions, we included video testimonials, reviews, and educational pages. Because value has to be proven.
- It was a delight to work for a company that paid for their own photo shoot with their own products. Photoshopping products into a model's hands is never the same. And it costs the same, after the Designer is paid for their time.