ASI - Counselor Magazine
Summary:
Company and Year: ASI Publishing (2012)
Product: Counselor journal responsive website
My Role: Senior UX & UI Designer
Tools: Photoshop (design)
Deliverables: Responsive Website Designs; Responsive Emails
The Business Ask:
"Update branding and create website for the Counselor news magazine."
What I Did:
- Competitive Analysis
- Internal Stakeholder Interviews
- UI Design
- WordPress Page Creation
What I Did:
3 Things I Learned:
Never Forget To Interview Ad Sales. This continues to be true today, because there's nothing that can screw up a design like having to shove ads into it after the fact.
Know Your Front End Frameworks. We had limited tech resources, so we needed to design to a front end framework. This eliminated the danger of a crappily implemented design.
Insist on a Front End Developer at the beginning of a project. Because apparently some people still don't know that this is a critical member of the team. Easier to educate Business Owners at the start, than halfway through.