Portfolio - eCommerce

Campbell's Soup - Labels for Education

TL;DR Project Summary:

The Business Ask:

"Integrate Label redemption (eCommerce) into our website."

What I Did:

  • UX Strategy
  • UI Design

3 Things I Learned:

Designing for DotNetNuke is just the same as working with any other CMS. Thankfully I'd already worked with WordPress and Sharepoint and countless others by this point. So it was easy peasy.

Family friendly design has a look and feel all of its own. I worked with Campbells Soup quite a lot in the past. It was nice to revisit big bold colors and fun fonts... though thankfully only for a little while.

Slow adoption of technology never ends well. Sadly the LFE program was decommissioned, possibly (just a guess) because the business was slow to see technology changing consumer habits around them.